Dixon’s adds traditional twist with Wicked Licorice Gin

Guelph, Ontario, September 17, 2018 – Dixon’s Distilled Spirits continues to expand its award-winning lineup of wicked smooth, small-batch spirits with the introduction of Wicked Licorice Gin, now available at the LCBO.

With a nod to gin’s rich history, Dixon’s developed its Wicked Licorice Gin recipe using pure spirits distilled from Ontario-grown corn and the all-natural flavours of licorice and anise, along with five other traditional botanicals. Earlier this year, Dixon’s Wicked Licorice was named Best Canadian Old Tom Gin at the 2018 World Gin Awards.

“It has a slightly sweeter, richer flavour than your typical London Dry Gin, which is the style of gin that most people are familiar with these days,” says Dixon’s co-founder Jeremie (JD) Dixon. “Up until the middle of the 20thcentury, Old Tom Gin was the most popular style and was an essential ingredient for any well-stocked cocktail bar. It’s incredibly versatile and suits any season — refreshingly different from the dry, tart gins that you might use in a summertime gin and tonic.”

All types of gin derive their flavour from juniper berries and a mix of various botanicals. Old Tom Gin originated in 18th-century England, where it soon supplanted Genever-style gin that dates back to 16th-century Holland and was made with a malt wine base. London Dry became the predominant style following Prohibition and the Second World War, but Old Tom has been enjoying a revival in recent years.

The Dixon’s team began developing Wicked Licorice by “playing around at home” with different combinations of botanicals until they arrived at the right balance of flavours.

“You need botanicals that will mesh together in the distilling process. There’s a lot of trial and error,” says Dixon, pleased to be expanding the company brand with another unique, fun product as Dixon’s Distilled Spirits celebrates its fifth anniversary. 

“I love the position we’re in today compared to even a year ago. We’ve got a great team working together to make great products, getting behind a great story and building it together,” says Dixon. “We’ve grown year-over-year in every category. I think where we’re winning people is flavour — we say our gin is ‘Wicked Smooth’ because it is. It’s subtle, not overpowering, whereas some other gins have a bold, strong taste that turns people off. Wicked Citrus is so smooth and versatile and as for Wicked Licorice — who would have thought you could mix gin with root beer? It’s awesome!”

Dixon’s Wicked Root Beer

Add to glass:

Cubed ice
1 ½ oz. Dixon’s Wicked Licorice Gin
Top with your favourite root beer
Quick stir until wicked smooth, serve in a highball glass

Have a wicked smooth ​August long weekend with Dixon’s Wicked Citrus Gin

Guelph’s award-winning Dixon’s Distilled Spiritsis making a splash in North America’s booming craft distilling industry.

Leading the charge is Dixon’s Wicked Citrus Gin, recently named Best Canadian Gin in the Contemporary category for the second straight year by Gin Magazine’s 2018 World Gin Awards. Dixon’s Wicked Licorice Gin, coming to the LCBO this fall, was named Best Canadian Old Tom Gin. The industry recognition is another sign that Dixon’s no-nonsense focus on flavour and craftsmanship is a winning recipe for tapping into the market’s growing thirst for artisanal, small-batch spirits.

“We’re proud of what we’ve accomplished in just five years of being in business,” said Dixon’s co-founder Jeremie (JD) Dixon. “One thing we realized early on is that we’re very good gin makers, so we’ve focused a lot of our efforts on developing premium products like Wicked Citrus Gin and Gin Fusion Sparkling Lemon Cocktail, which we introduced in the spring.”

While today’s consumers are drinking less alcohol in general, they’re also more willing to spend a little more for high-quality, local products. Shifting demographics and consumer tastes are also fuelling expansion of the craft distilling sector in the United States, where the industry is expected to post a compound annual growth rate of 26 per cent over the next four years, according to a new report by Technavio market research.

“We’re seeing the potential for similar growth here in Canada,” said Dixon. “Consumers are more health conscious, so they’re drinking less, but they’re also placing a high value on authenticity and flavour. They want a high-quality, local product that’s made with passion and has a good story behind it. 

“That’s where we deliver — we use only the best Ontario-grown ingredients, and we distill our gin 18 times, compared to the industry average of three to five times. The result is wicked smooth with a hint of citrus and peppery spice that’s perfect for a refreshing gin and tonic, or as a base in your favourite cocktail.”

Dixon’s Wicked Citrus Frozen Peach Negroni

Add to blender:

½ cup frozen peaches
½ cup orange juice
1 oz. Dixon’s Wicked Citrus Gin
½ oz. Campari
½ oz. Sweet Red Vermouth
Splash of lime juice

Blend until wicked smooth, serve in a short glass. Garnish with a sprig of mint. 

Dixon’s Guelph distillery is one of the featured stops on the summer 2018 Taps, Tastes and Trails tour, one of nine self-guided food and drink itineraries promoted by the Ontario Beverage Network’s Brewery Discoveryprogram. Drop by for a visit, or to learn more about Dixon’s other award-winning products including Flaming Caesar Vodka, contact: 

Jeremie Dixon
Dixon’s Distilled Spirits
519-400-9773
jd@dixonsdistilledspirits.com

Wickedly smooth Caesars made easy with Flaming Caesar Vodka

GUELPH, Ont., May 2, 2018 — Add a spicy new twist to a Canadian tradition with Flaming Caesar Vodka from Dixon’s Distilled Spirits.


The award-winning craft distiller is pleased to announce that its new Flaming Caesar Vodka (LCBO #545186) is available at LCBO stores across Ontario. Now you can mix a delicious, savoury Caesar just as easily as pouring a rye and coke. There’s nothing else like it on the market today, says Dixon’s co-founder Jeremie (JD) Dixon.

“Pre-mixed, canned Caesar cocktails sacrifice taste for convenience. That creates a unique opportunity for our premium product that offers convenience but also delivers on flavour big-time in a way that pre-mixed cocktails simply cannot match,” says Dixon.

Founded in 2013, Dixon’s Distilled Spirits uses Ontario-grown grain to produce a variety of hand-crafted gin, vodka and whisky products.

Made with Dixon’s signature Silvercreek Vodka, Flaming Caesar is naturally infused with hand-picked ingredients to create a vodka packed with flavour and heat. To make the perfect Caesar, just mix with your favourite brand of clam and tomato cocktail. No muss, no fuss.

It’s that no-nonsense focus on flavour and craftsmanship that continues to help Dixon’s win over fans with a taste for artisanal, small-batch spirits. It’s also earning kudos from the industry. This spring, Flaming Caesar Vodka was awarded best Canadian vodka in the Flavoured Vodka category at the 2018 World Vodka Awards. Dixon’s Wicked Licorice Gin and Wicked Citrus Gin were both winners at the 2018 World Gin Awards: Wicked Licorice was the best Canadian gin in the Old Tom Gin category, while Wicked Citrus was the best Canadian gin in the Contemporary category for the second year in a row.

Flaming Caesar Vodka is now available at over 150 LCBO outlets across Ontario along with Dixon’s other new offering, Gin Fusion Sparkling Lemon Cocktail (LCBO # 554014). A crisp and refreshing blend of Wicked Gin and pure sparkling water naturally flavoured with lemon, Gin Fusion is a delicious low-sugar alternative to syrupy-sweet coolers.

To learn more about these exciting products and Dixon’s entrepreneurial journey from start-up to award-winning distillery, contact:

JD
Dixon’s Distilled Spirits
519-400-9773
jd@dixonsdistilledspirits.com

Dixon’s Gin Fusion adds lemony sparkle to summer sipping

Guelph, Ont., April 26, 2018 — Tart it up this summer with Gin Fusion Sparkling Lemon Cocktail, the latest delicious thirst-quencher from Dixon’s Distilled Spirits.

The award-winning craft distiller is pleased to announce that its new lemon-flavoured gin beverage (LCBO # 554014)  is now available at LCBO stores across Ontario.

A crisp and refreshing blend of Dixon’s Wicked Gin and pure, sparkling water naturally flavoured with lemon, Gin Fusion Sparkling Lemon Cocktail is a delicious low-sugar alternative to syrupy-sweet coolers.

“We’re excited to be working with the LCBO to meet the growing demand for ready-to-drink cocktails that are less sweet and have fewer calories,” says Dixon’s co-founder Jeremie (JD) Dixon, explaining that Gin Fusion Sparkling Lemon has half the sugar found in most coolers. “Today’s consumers still love a good drink but they’re more health conscious and they’re also choosing high-quality, locally-made products more often.”

Founded in 2013, Dixon’s Distilled Spirits uses Ontario-grown grain to produce a variety of hand-crafted gin, vodka and whisky products. Gin Fusion Sparkling Lemon is their second entry into the cooler segment, building on the success of the original Gin Fusion — made from Dixon’s gin flavoured with ginger, cucumber, mint and lime — which was introduced last year.

Dixon’s no-nonsense focus on flavour and craftsmanship continues to win over fans with a taste for artisanal, small-batch spirits. It’s also earning kudos from the industry. This spring, Dixon’s Flaming Caesar Vodka was awarded best Canadian vodka in the Flavoured Vodka category at the 2018 World Vodka Awards. Plus, Dixon’s Wicked Licorice Gin and Wicked Citrus Gin were both winners at the 2018 World Gin Awards: Wicked Licorice was the best Canadian gin in the Old Tom Gin category, while Wicked Citrus was the best Canadian gin in the Contemporary category for the second year in a row.

Gin Fusion Sparkling Lemon Cocktail can be purchased online or in person at the LCBO along with Dixon’s other wickedly smooth products including Wicked Gin, Flaming Caesar and Silvercreek Vodka.

To learn more about these exciting products and Dixon’s entrepreneurial journey from start-up to award-winning distillery, contact:

JD
Dixon’s Distilled Spirits
519-400-9773
jd@dixonsdistilledspirits.com

New Look

We are now rolling out our new look. All of our spirits are the same, they’ve just undergone some label changes. Our Virgin is now being called Wicked Citrus Gin- look for it at LCBO.