Guelph, Ontario, Canada, May 1, 2019 – The spirit of innovation is alive and well at award-winning Dixon’s Distilled Spiritsin Guelph, where they’re welcoming spring with the launch of Dixon’s Vodka Fusion.
A light, crisp blend of Dixon’s handcrafted vodka, Ontario apples, cranberries and pure sparkling water, Vodka Fusion is now available at LCBO stores and select bars and restaurants across Ontario, and the Dixon’s distillery store in Guelph.
Gluten-free with no added sugar, Dixon’s Vodka Fusion is a refreshing and healthy alternative to syrupy-sweet coolers full of artificial flavours and ingredients, said Dixon’s co-founder Jeremie (JD) Dixon.
“More and more Canadians are discovering what craft distillers have to offer, and the ready-to-drink beverage segment is booming, especially for vodka-based cocktails and coolers,” said Dixon. “At the same time, today’s consumers are looking for healthier alternatives and they’re choosing premium, locally-made products more often.”
According to Spirits Canada, sales of spirits in Canada grew by 3.2 per cent in 2018, the largest year-over-year increase in more than a decade. Sales of spirits-based coolers and ready-to-drink cocktails jumped by 20.2 per cent.
The recipe for Vodka Fusion was developed by Vicky Dixon, JD’s wife and business partner. After experimenting with different combinations of natural fruit flavours, she landed on the perfect balance of sweet Ontario apples and tart cranberries.
Founded in 2013, Dixon’s Distilled Spirits uses the finest ingredients and Ontario-grown grain to produce a variety of hand-crafted gin, vodka and whisky products. In the past year, Dixon’s has racked up honours from the World Drinks Awardsfor Flaming Caesar Vodka, Wicked Citrus Gin and Wicked Licorice Gin. Dixon’s wicked smooth Silvercreek Vodka — known for its subtle aroma and crisp, clean taste with hints of pear and peppery spice — has been a big hit with premium vodka lovers at a non-premium price.
In addition to introducing a new product, Dixon’s is partnering with the LCBO in a co-branding promotion that features several Ontario distillers. Look for Vodka Fusion alongside other ready-to-drink brands in LCBO advertising, posters, murals, and social media marketing campaigns running from May through September across Ontario.
“We’re very excited to be working with the LCBO this summer to promote Vodka Fusion,” said Dixon. “This is a great way for innovative distillers to help each other while elevating their own brands and breaking into new markets. It’s a win-win for our businesses and our customers.”
To learn more, contact:
Dixon’s Distilled Spirits